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About
Kurt Lawton - Stellar Content
Kurt Lawton - Stellar Content
About Stellar Content LLC...
The company was formed in 2001 when Kurt Lawton's writer /
photographer passions finally merged with a pent-up entrepreneurial
dream.
Stellar Content's mission -- help publications and
companies grow their business by crafting stories, communication
vehicles and strategies that endear them to their reader /
customer.
It takes award-winning stellar content to deliver value that
readers / customers desire. If you provide value, in a concise
manner, you can endear them to your business or publication.
Stellar Content has a proven track record of valuable and
concise content and strategic counsel. Current client work
includes daily Website stories, bi-monthly e-newsletters,
magazine feature stories, editorial photography and product
marketing/publicity in numerous industries.
Stellar Content can deliver the gamut -- from a single story to
full-blown publications, Websites and weekly e-newsletters --
thanks to my valuable network of talented writers that span
North America and beyond.
About Kurt Lawton...
Kurt is an award-winning writer, photographer and editorial/
marketing strategist, who has honed these crafts for 25+ years.
Raised on an Iowa corn/soybean/livestock farm, he earned a
BS degree in Agricultural Journalism at Iowa State University in 1980.
Magazine experience
Magazine experience includes eight years as managing editor,
senior editor and editor of Farm Industry News magazine --
where he built on its new product, technology and buying beat.
The magazine earned numerous writing, photography and
design awards. His guidance also helped earn "favorite
magazine" status over all farm publications, according to
an independent farmer-reader survey.
Lawton also parlayed his homeowner Do-It-Yourself expertise
into a two-year stint as associate editor of The Family Handyman
magazine. He wrote feature stories, a monthly "Ask Handyman"
mailbag column, and created a new "mystery problem" photo
contest to improve reader interaction with the magazine.
Lawton's e-commerce and retailer savvy earned him a monthly
column on that topic for Ag Retailer magazine.
Website experience
Website experience includes a two-year launch of editorial
content at start-up Rooster.com. Lawton built exclusive and
branded content to enhance traffic and monetize products on
this agricultural portal and retailer Websites.
Rooster.com achieved the highest traffic of all agricultural Websites in
one year -- and stellar content helped grow the registered user base
from 17,000 to 30,000 thanks to a weekly e-newsletter, which
achieved industry-leading open and click-through rates.
Lawton's Rooster.com achievements earned him contract work as
editorial director of two Syngenta Crop Protection Websites --
FarmAssist.com and FarmAssistAdvantage.com. Work included daily
content and bi-monthly e-newsletters for Midwest corn, soybean and
small grain farmers.
Marketing communications experience
Marketing communications experience was honed during
a dozen years work at several leading Midwest agencies. He helped
a variety of seed, crop protection, livestock and machinery
companies communicate to farmers, dealers, investors, consumers
and other gatekeepers.
Work included strategic product marketing and promotion plans,
product publicity, issues management, corporate communications,
speeches, videos, crisis communications, issue management
seminars, editorial conferences and more.
The company was formed in 2001 when Kurt Lawton's writer /
photographer passions finally merged with a pent-up entrepreneurial
dream.
Stellar Content's mission -- help publications and
companies grow their business by crafting stories, communication
vehicles and strategies that endear them to their reader /
customer.
It takes award-winning stellar content to deliver value that
readers / customers desire. If you provide value, in a concise
manner, you can endear them to your business or publication.
Stellar Content has a proven track record of valuable and
concise content and strategic counsel. Current client work
includes daily Website stories, bi-monthly e-newsletters,
magazine feature stories, editorial photography and product
marketing/publicity in numerous industries.
Stellar Content can deliver the gamut -- from a single story to
full-blown publications, Websites and weekly e-newsletters --
thanks to my valuable network of talented writers that span
North America and beyond.
About Kurt Lawton...
Kurt is an award-winning writer, photographer and editorial/
marketing strategist, who has honed these crafts for 25+ years.
Raised on an Iowa corn/soybean/livestock farm, he earned a
BS degree in Agricultural Journalism at Iowa State University in 1980.
Magazine experience
Magazine experience includes eight years as managing editor,
senior editor and editor of Farm Industry News magazine --
where he built on its new product, technology and buying beat.
The magazine earned numerous writing, photography and
design awards. His guidance also helped earn "favorite
magazine" status over all farm publications, according to
an independent farmer-reader survey.
Lawton also parlayed his homeowner Do-It-Yourself expertise
into a two-year stint as associate editor of The Family Handyman
magazine. He wrote feature stories, a monthly "Ask Handyman"
mailbag column, and created a new "mystery problem" photo
contest to improve reader interaction with the magazine.
Lawton's e-commerce and retailer savvy earned him a monthly
column on that topic for Ag Retailer magazine.
Website experience
Website experience includes a two-year launch of editorial
content at start-up Rooster.com. Lawton built exclusive and
branded content to enhance traffic and monetize products on
this agricultural portal and retailer Websites.
Rooster.com achieved the highest traffic of all agricultural Websites in
one year -- and stellar content helped grow the registered user base
from 17,000 to 30,000 thanks to a weekly e-newsletter, which
achieved industry-leading open and click-through rates.
Lawton's Rooster.com achievements earned him contract work as
editorial director of two Syngenta Crop Protection Websites --
FarmAssist.com and FarmAssistAdvantage.com. Work included daily
content and bi-monthly e-newsletters for Midwest corn, soybean and
small grain farmers.
Marketing communications experience
Marketing communications experience was honed during
a dozen years work at several leading Midwest agencies. He helped
a variety of seed, crop protection, livestock and machinery
companies communicate to farmers, dealers, investors, consumers
and other gatekeepers.
Work included strategic product marketing and promotion plans,
product publicity, issues management, corporate communications,
speeches, videos, crisis communications, issue management
seminars, editorial conferences and more.
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the latest news and views on
precision farming
the latest news and views on
precision farming