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Strategist
Kurt Lawton - Stellar Content
My greatest success--which leads to client success--
comes from helping clients think beyond traditional
product/service promotion.

Together, we take a journalistic approach to find the
news/education/problem-solution message and vehicle
that endears the product/service to the customer. Use
education, not ineffective blatant promotion.

Editorial Strategy
Great success has been achieved as a result of my editorial
counsel with large and small clients. Successful analysis
includes...
  • Reader surveys -- plans, topics, questions
  • Analysis of the competition
  • 12-month editorial outlines
  • Special project plans
  • New publication development and launch plans
  • Website analysis and strategic plan
  • E-newsletters plan and implementation
  • Budgets and staffing

Marketing Communications Strategy
Over the years, I have counseled both small and large
companies on a wide variety of strategic projects...
  • product marketing and promotion plans
  • product publicity
  • issues management
  • corporate communications
  • crisis communications
  • customer seminars
  • editorial conferences
  • and more

My marketing communications strategy work is
broad and varied...
  • Turned a national product crisis into an
    understandable weather-based issue, where
    customers gained great respect for the company.
  • Helped companies gain first and repeated media
    exposure.
  • Used newsletters and e-mails steeped in education
    and sound science to create market-leading product
    demand.
  • Used peer-to-peer, journalistic-type user experiences
    to capture greater sales.
  • Sold ice to the Eskimos

Contact me to learn more details on how I can help you
strategically win more readers and customers...
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Check out one blog I write...
the latest news and views on
precision farming